The pre-candidate for the presidency of FC Barcelona Joan Laporta explained that his management team calculates a maximum income of 650 million euros for this course, 15% less than those foreseen by the previous meeting (791).
“The three pillars of our action plan will be the reorganization and reduction of debt, control of expenses and maximization of income,” added Laporta in the presentation of his economic project.
In addition, he announced that if he is the president chosen by the members, he will do “an audit to know the exact debt of the club, its nature and the treasury situation.”
Regarding the budget for the 2021-2022 season, Laporta said that his team estimates that “65% of pre-COVID income will be achieved because spectators will already be able to enter the Camp Nou.”
In the presentation he was accompanied by Jaume Giró, financial manager of the pre-candidacy and general director of the La Caixa Banking Foundation between 2014 and 2019, who explained that “Barça’s problem is not only COVID-19 because Bayern Munich and Real Madrid have had better net results than Barça in recent years.
Thus, Giró considered that this course could end for Barça “with losses of 150 million euros this season.”
To reverse this situation, the economic manager of the Laporta team said that the objective “is to obtain benefits to have a sustainable economy capable of preserving the current model of the club.”
There are three axes proposed by Giró to achieve this objective: «a plan to contain operational management expenses until the 2022-2023 academic year, so that sports and economic planning go hand in hand, and two debt issues to alleviate tensions of treasury and obtain liquidity ».
In the first one, addressed to members and fans, “the possibility would be opened that they could make financial contributions on a voluntary basis in exchange for an issue related to the ‘merchandising’ that we are working on.”
The second would be “a bond issue regulated by the market with a repayment term of five years that may be of interest to professional people.”
Also participating in the presentation was Àlex Barbany, a member of the Laporta economic team and a member of the management committee of the consulting firm CBRE Spain, who assured that “Barça must assume that beyond competing on the playing fields, it competes with the other offers of entertainment”.
And he announced that the new business lines of the club will be sponsorships; the Barça Academies, the Barça Experience Center (a network of Barça venues in the main capitals); eSports; the fusion of sport-technology-health (through the Barça Innovation Hub and Barça Studios) and Espai Barça.
In relation to this aspect, the candidate Laporta explained that they will not sell off “assets with ‘Barça Corporate’ thinking in the short term because the club’s assets must be considered in the long term”. Thus, he added that this is a project “that must be studied in detail.” EFE