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Messi’s departure could cost Barcelona 137 million

Messi’s departure could cost Barcelona 137 million

The departure of Leo Messi could cost FC Barcelona 137 million euros in brand value, according to the Brand Finance consultancy, which would mean a decrease of 11% compared to the current valuation of 1,266 million.

The 137 million would come mainly from a fall in the Barça club’s commercial income, which would be reduced by 77 million, and from the sales of shirts and other marketing products, with which it would stop entering 43 million.

The third concept by which Barcelona would lose money would be in the income per match day and the results on the pitch, with a fall of 17 million.

You can also read:  Messi top scorer for the fifth consecutive year

According to the report ‘Brand Finance Football 50 2021’, Barcelona is the second most valuable football club brand in the world, only surpassed by Real Madrid, with 1,276 million.

“Messi’s presence at Barcelona has undoubtedly allowed the club to attract fans, subscribers, best players, managers, commercial agreements and win trophies. His departure can cost the club a lot and cause a painful decrease in the value of the brand ”, explains Teresa de Lemus, General Manager of Brand Finance Spain. EFE (HN)

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