Real Madrid has become the first sports entity in the world to “exceed 100 million unique followers on Instagram,” the white club announced in a statement.
“This new milestone reached by our social networks confirms the universality and continuous growth of the popularity of our club,” the note states.
It also denotes “the commitment of our millions of fans on all continents, to whom we are always grateful for their loyalty and affection,” said Real Madrid.
💯 History that you made, history to be done… 🤍
☝️ First sports entity
👏 Third world brand#Go Madrid | #RealFootball pic.twitter.com/1WofnCsRkZ– Real Madrid CF (@realmadrid) June 29, 2021
As a comparison, Barcelona, the eternal rival of the Madrid formation, had 97.7 million followers on Instagram this Tuesday.
In August 2017, Real Madrid had already been the first sports institution to exceed 100 million fans on Facebook. AFP (HN)