Follow Us

Stephen Curry launches clothing line with Under Armor

Stephen Curry launches clothing line with Under Armor

Stephen Curry will launch his own line of sports clothing and accessories, in conjunction with the Under Armor brand. The launch of this will take place on Tuesday, December 1 and will include clothing, shoes and other basketball and golf products. The newest basketball shoes from the NBA star, the UA Curry 8, will go on sale on December 11.

Under Armor seeks, in addition to reaching a younger consumer market, to compete with Nike and the Jordan brand. The ‘battle’ between the Curry Brand and the Jordan Brand will be something epic, similar to the battle between David and Goliath, according to specialists.

You can also read:  NBA studies the dispute of an 'All Star' in Europe

In 2019, Michael Jordan’s brand generated $ 3.1 billion, of total Nike sales, which were $ 39.1 million. Under Armor, which has gone through several restructurings in recent years, generated only $ 5.27 billion, in total sales, last year.

The decision to have Stephen Curry’s brand also contain gulfs products is somewhat similar to the way Nike has sought to help the Jordan brand become more diverse, outside of basketball. As an example, the agreements it has with football teams like PSG.

Stephen Curry has built a great NBA career with the Golden State Warriors. With an eleven-year career, he has been an All-Star player six times. And he has become one of the referents of basketball and an idol of millions of fans. (GG) (Al Bat)

You can also read:  Charlotte is a candidate for the 2019 All-Star Game

Leave a Reply

Your email address will not be published. Required fields are marked *

5 + 4 =