The empire of the ‘King’ adds a good amount of dollars for every post he makes on Instagram. LeBron James and his more than 85 million followers made the Los Angeles Lakers star occupy the first position in the ranking of the 20 NBA players who receive the most money through this social network.
The portal Bookies.com, specialized in statistics for bookmakers, carried out a study to calculate the amount of money NBA players receive on Instagram. The methodology they used went through selecting the accounts with the most followers, then they analyzed the growth, participation rate and frequency of branded content.
In this way, LeBron James was in the first position as the player who receives the most money for a post on Instagram because he receives more than double that of Stephen Curry. The Golden State Warriors star was ranked second among the richest NBA players through this social network.
After the study carried out, it was concluded that, without any problem, LeBron James may be earning $ 342,640 per sponsored Instagram post due to the more than 85 million followers he has with a participation rate of 1.73. (Bolavip)